Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
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Help Viva! make the UK’s first documentary exposing the cruelty, health myths and industry spin behind dairy — and reveal the truth millions have never been told.
Help Viva! make the UK’s first documentary exposing the cruelty, health myths and industry spin behind dairy — and reveal the truth millions have never been told.
The Viva! Vegan podcast is a journey into the remarkable lives and vegan journeys of celebrities that are the best in their fields. From musicians and politicians to actors and activists, Viva!’s Faye Lewis explores their individual stories.
The Viva! Vegan podcast is a journey into the remarkable lives and vegan journeys of celebrities that are the best in their fields. From musicians and politicians to actors and activists, Viva!’s Faye Lewis explores their individual stories.
Help Viva! ensure a ban on cages is passed into law in this Parliament by sending our readymade letter to your local MP.
Help Viva! ensure a ban on cages is passed into law in this Parliament by sending our readymade letter to your local MP.
An undercover investigation by Viva! Campaigns exposes the grim reality of modern egg farming at Heal Farms in Shropshire, where over 120,000 hens remain confined in stacked ‘enriched’ cages despite the 2012 battery cage ban.
An undercover investigation by Viva! Campaigns exposes the grim reality of modern egg farming at Heal Farms in Shropshire, where over 120,000 hens remain confined in stacked ‘enriched’ cages despite the 2012 battery cage ban.
Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.
Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.
Viva! founder Juliet and her son Jazz have witnessed firsthand the cruelty inside a so-called ‘standard’ pig farm, and help you and the animals break free from cruelty.
Viva! founder Juliet and her son Jazz have witnessed firsthand the cruelty inside a so-called ‘standard’ pig farm, and help you and the animals break free from cruelty.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Every social justice movement begins with standing up for those who are silenced or overlooked. Throughout history, meaningful change has always come when people unite to challenge injustice. With courage, compassion and collective action, there’s no limit to what we can achieve together.
Every social justice movement begins with standing up for those who are silenced or overlooked. Throughout history, meaningful change has always come when people unite to challenge injustice. With courage, compassion and collective action, there’s no limit to what we can achieve together.
A new study from the EPIC-Oxford team suggests that vegans, vegetarians and fish-eaters all have a higher risk of bone fracture than meat-eaters – with vegans faring the worst.
A group of clinical experts have advised Britons to go vegan to reduce the risk of becoming seriously ill with Covid-19.
Our winter issue is out now! Viva!Life 75 features our shock investigation at Flat House Farm. We interview our Head of Investigations Lex Rigby about her life at sea. We…
There’s something fishy about Co-op, Sainsbury’s, Lidl, Aldi, morrisons and M&S Scottish farmed salmon…they’re infested with sea lice
Make the most of lockdown by signing up to Viva!’s FREE V7 lockdown challenge.
Switch to Ecotricity in November 2020 and they will donate up to £60 to Viva! There’s a lot to celebrate this World Vegan Month but so much of it is...
Vegan groups unite to provide 2,000 meals to those in need in Bristol. Action supported by Bristol MPs and renowned local musician, Robert del Naja.
Poultry farmers in the UK are now facing strict lockdown measures to try and control the spread of avian influenza. Those not complying face up to three months in prison...
Neither the Government nor media is advising us how to avoid the worst health effects of this pandemic nor are they telling us how to avoid future pandemics. Well, Viva!...
