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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

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What do you Know About Dairy?
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What Do You Really Know About Dairy?

Help Viva! make the UK’s first documentary exposing the cruelty, health myths and industry spin behind dairy — and reveal the truth millions have never been told.

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Viva! Podcast

The Viva! Vegan podcast is a journey into the remarkable lives and vegan journeys of celebrities that are the best in their fields. From musicians and politicians to actors and activists, Viva!’s Faye Lewis explores their individual stories.

Heal Farm - Investigations
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Investigation: Heal Farms

An undercover investigation by Viva! Campaigns exposes the grim reality of modern egg farming at Heal Farms in Shropshire, where over 120,000 hens remain confined in stacked ‘enriched’ cages despite the 2012 battery cage ban.

Shepherds Bush
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Broken Bonds

Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.

Action outside Defra
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Action Hub

Every social justice movement begins with standing up for those who are silenced or overlooked. Throughout history, meaningful change has always come when people unite to challenge injustice. With courage, compassion and collective action, there’s no limit to what we can achieve together.

News and blogs

Lifestyle

Vegan parents, we need you!

07/12/2020   |     |   Blog

Join vieducation.co.uk and help support the campaign to ask headteachers to make schools more vegan-inclusive for children in their education programmes, food options and more.

Animals
Male turkey

Fowl-Play at Christmas

03/12/2020   |     |   Animals

Packed together in dank, dark and dirty sheds, the lives of our Christmas turkeys are nothing but miserably short and painful.

Podcast

December 2020: Viva! Vegan Podcast

01/12/2020   |     |   Podcast

December’s podcast features all the news and updates from Viva! – join us for a Christmas special; talking turkeys undercover with Lex Rigby, Viva! Head of Investigations, plus tons of...

Health
Slash the Risk Call to Action

Get involved in our latest campaign!

25/11/2020   |     |   Blog

Help support our #SlashTheRisk campaign by volunteering! One of the biggest potential threats for a future pandemic is factory farming. At the same time, following a healthy plant-based diet slashes...

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