Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
We have the most scrumptious range of vegan Easter Eggs on the Viva! Shop, so we’ve selected our top five for you to indulge in.
A hospital in Lebanon has become the world's first hospital to go 100 per cent vegan.
Stuck for Mother's Day gift ideas? Why not bake a delicious dessert or indulgent meal together - take a look at our favourite vegan recipes!
Join some of Britain’s top experts in our virtual roundtable to explore how we can protect animals and human health in the 2020s and beyond.
We’ve all heard the saying ‘you’re only as old as you feel’. Whilst ageing is natural and inevitable, we can help ourselves feel younger, from the inside out, by including...
The Scottish government has added soya milk to their free Milk and Healthy Snack Scheme, let's hope this gets rolled out to all UK school-aged children!
Coffee has a mixed reputation but what's the truth about the beverage?
We speak to Jordi Casamitjana, the man who made veganism a protected ethical belief in the UK plus all the latest vegan news and music.
If you’re celebrating Mother’s Day this year, we have the ultimate guide to make sure the day is special even in lockdown.
