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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

Break Free!
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Break Free!

Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.

Manor Farm - Piglet
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Investigations appeal

Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.

Scary Dairy
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Scary Dairy

Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.

News and blogs

Health
Bread

Neanderthal leftovers

05/01/2023   |     |   Blog

Many think our hunter-gatherer ancestors show that we were designed to eat meat, but the research tells a different story.

Minisodes
The Viva! Vegan Minisode with Faye and Lex

December 2022: Vegan News Minisode

16/12/2022   |     |   Blog

Presenters Faye and Lex bring you the latest plant-based lifestyle, food and animal campaigns news from around the globe.

Health

10 Pulses to Pile on Your Plate

03/12/2022   |     |   Blog

It would be hard to find a food that packs such a spectacular nutritional punch as pulses. Not only are they one of the healthiest foods available, they are also...

Viva! in the media

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