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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

Break Free!
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Break Free!

Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.

Manor Farm - Piglet
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Investigations appeal

Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.

Scary Dairy
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Scary Dairy

Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.

News and blogs

Health
Soya foods

5 soya myths debunked

03/04/2023   |     |   Blog

There are probably more myths, misinformation and downright lies about soya than any other food. The scare stories about the ‘dangers’ of this humble bean are not supported by any...

Health
Iron-rich foods

10 sources of iron for vegans

03/04/2023   |     |   Blog

Some people might be put off going vegan because they think they wouldn’t get enough iron. However, a well-planned vegan diet can give you all the iron you need.

Podcast
India Reynolds

April 2023: India Reynolds

01/04/2023   |   Podcast

Episode 78 of the Viva! Vegan Podcast features India Reynolds, Love Island television personality, model and Instagram star

Viva! in the media

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