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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

Dairy is scary
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Help Viva! Expose the Shocking Truth About Dairy

Viva!’s new crowdfunding campaign, Dairy Is Scary, will launch the UK’s first anti-dairy cinema advert, exposing the harsh realities of the dairy industry. Through powerful storytelling, the ad aims to challenge perceptions, spark conversation, and inspire change.

Gasping for life
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Gasping for life

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

Are you an animal lover header
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Are you an animal lover?

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

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Viva!’s 30th Anniversary!

This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.

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Gorilla Defenders

There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?

News and blogs

Celebrities blog
Keegan Kuhn features on episode 75 of the Viva! Vegan Podcast

January 2023: Keegan Kuhn

01/01/2023  |   Podcast

Episode 75 of the Viva! Vegan Podcast features Keegan Kuhn, award-winning filmmaker and director.

Animals
2022 year in review thumbnail

2022: Viva! Review

16/12/2022  |     |   Animals

Against a backdrop of global crises, Viva! has continued its fight for animals, the planet and public health in 2022.

Minisodes
The Viva! Vegan Minisode with Faye and Lex

December 2022: Vegan News Minisode

16/12/2022  |     |   Blog

Presenters Faye and Lex bring you the latest plant-based lifestyle, food and animal campaigns news from around the globe.

Health

10 Pulses to Pile on Your Plate

03/12/2022  |     |   Blog

It would be hard to find a food that packs such a spectacular nutritional punch as pulses. Not only are they one of the healthiest foods available, they are also...

Viva!Life issues
Viva! Life Winter Issue 82

Viva!Life Issue 82 | Winter 2022

29/11/2022  |     |   Blog

This edition we focus on: Associate Director Tony Wardle interviews legendary businesswoman and entrepreneur, Heather Mills Viva!’s Head of Research, Dr Justine Butler, on how a plant-based diet improves prognosis…

Viva! in the media

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