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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

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Celebrating 30 years of Viva!

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What do you Know About Dairy?
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What Do You Really Know About Dairy?

Help Viva! make the UK’s first documentary exposing the cruelty, health myths and industry spin behind dairy — and reveal the truth millions have never been told.

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Viva! Podcast

The Viva! Vegan podcast is a journey into the remarkable lives and vegan journeys of celebrities that are the best in their fields. From musicians and politicians to actors and activists, Viva!’s Faye Lewis explores their individual stories.

Photo of a hen with her head poking between the bars of her cage and staring straight at the camera.
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Investigation: Heal Farms

An undercover investigation by Viva! Campaigns exposes the grim reality of modern egg farming at Heal Farms in Shropshire, where over 120,000 hens remain confined in stacked ‘enriched’ cages despite the 2012 battery cage ban.

Shepherds Bush
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Broken Bonds

Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.

Scary Dairy
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Scary Dairy

Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help. Viva!’s Dairy is Scary cinema ad seen by ONE MILLION people!

News and blogs

Minisodes

March 2024: Vegan News Minisode

15/03/2024   |   Blog

In this episode, Faye and Issy discuss Speciesism, Pignorant, the power of collaboration, Christspiracy, and the vegan cheese brand Daiya, which caused a stir online after unveiling its beef burger.

Podcast

Special Feature S2 E9: Kip Andersen

05/03/2024   |     |   Podcast

Kip Andersen is an American filmmaker, producer, writer, entrepreneur, and the founder of Animals United Movement (A.U.M.). He is known for his documentaries such as Cowspiracy, What the Health, Seaspiracy...

Podcast
Paul Watson podcast header

S2 E8: Captain Paul Watson

01/03/2024   |     |   Podcast

Paul Watson is a pioneering animal rights activist who founded the Sea Shepherd Conservation Society, an anti-poaching and direct action group focused on marine conservation activism.

Podcast

S2 E7: Earthling Ed

01/03/2024   |     |   Podcast

Ed Winters is a vegan educator, best-selling author, public speaker and content creator, widely known for his viral debates, speeches, and video essays.

Podcast

S2 E6: Georgie Purcell

01/03/2024   |     |   Podcast

Georgie Purcell, the Animal Justice Party MP and youngest woman ever elected in the state of Victoria.

Podcast

S2 E5: Mark Wakeling

01/03/2024   |     |   Podcast

Listen to Mark Wakeling’s captivating journey from hunter and soldier to vegan animal sanctuary owner.

Viva! in the media

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