Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
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Help Viva! make the UK’s first documentary exposing the cruelty, health myths and industry spin behind dairy — and reveal the truth millions have never been told.
Help Viva! make the UK’s first documentary exposing the cruelty, health myths and industry spin behind dairy — and reveal the truth millions have never been told.
The Viva! Vegan podcast is a journey into the remarkable lives and vegan journeys of celebrities that are the best in their fields. From musicians and politicians to actors and activists, Viva!’s Faye Lewis explores their individual stories.
The Viva! Vegan podcast is a journey into the remarkable lives and vegan journeys of celebrities that are the best in their fields. From musicians and politicians to actors and activists, Viva!’s Faye Lewis explores their individual stories.
Help Viva! ensure a ban on cages is passed into law in this Parliament by sending our readymade letter to your local MP.
Help Viva! ensure a ban on cages is passed into law in this Parliament by sending our readymade letter to your local MP.
An undercover investigation by Viva! Campaigns exposes the grim reality of modern egg farming at Heal Farms in Shropshire, where over 120,000 hens remain confined in stacked ‘enriched’ cages despite the 2012 battery cage ban.
An undercover investigation by Viva! Campaigns exposes the grim reality of modern egg farming at Heal Farms in Shropshire, where over 120,000 hens remain confined in stacked ‘enriched’ cages despite the 2012 battery cage ban.
Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.
Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.
Viva! founder Juliet and her son Jazz have witnessed firsthand the cruelty inside a so-called ‘standard’ pig farm, and help you and the animals break free from cruelty.
Viva! founder Juliet and her son Jazz have witnessed firsthand the cruelty inside a so-called ‘standard’ pig farm, and help you and the animals break free from cruelty.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Every social justice movement begins with standing up for those who are silenced or overlooked. Throughout history, meaningful change has always come when people unite to challenge injustice. With courage, compassion and collective action, there’s no limit to what we can achieve together.
Every social justice movement begins with standing up for those who are silenced or overlooked. Throughout history, meaningful change has always come when people unite to challenge injustice. With courage, compassion and collective action, there’s no limit to what we can achieve together.
We have a global health emergency and its origins lie deep within our obsessive meat culture. But there is much worse to come, says Tony Wardle
At these trying times we want to do everything we can to shield ourselves from an illness. One of the most powerful things you can do is nourish your body...
With Coronavirus putting the world on lockdown and the death toll rising, it can be hard to see any positives in the pandemic...
Coronavirus is in the news constantly now. Events are being cancelled but don’t worry, we’ve put some actions together to make sure you can keep fighting for animals in the...
We’re launching our vegan billboards asking people ‘What’s your favourite animal to eat?’ and ‘When did you last kill an animal?’ at 60 billboard locations across the East Midlands.
Tim Hunt from Ethical Consumer Magazine sheds some light on the brands behind some of the most popular plant-based milk and cheese to help you make an informed decision.
Certain plants, such as avocados and cherries, have been deemed 'non-vegan' because of the use of bees. Viva! puts the story straight.
The environment secretary has announced the badger cull will be replaced by vaccination programmes to prevent the spread of Bovine Tuberculosis in cattle and badgers.
No other plant food divides opinion like soya – some champion its health and nutritional benefits, others say it should be avoided at all costs. Why are there so many...
