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The UK’s leading vegan campaigning charity
Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Viva! has launched Everyone Can Cook Vegan, a new cookbook with 100 inspiring recipes aimed at people of all skill levels.
Viva! has launched Everyone Can Cook Vegan, a new cookbook with 100 inspiring recipes aimed at people of all skill levels.
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
Join vieducation.co.uk and help support the campaign to ask headteachers to make schools more vegan-inclusive for children in their education programmes, food options and more.
The festive season is finally here which can only mean one thing… vegan mince pies are back on the menu! Which is the best one?
Packed together in dank, dark and dirty sheds, the lives of our Christmas turkeys are nothing but miserably short and painful.
Help Viva! to End Factory Farming Before It Ends Us with our huge week of action from 7 to 12 December.
December’s podcast features all the news and updates from Viva! – join us for a Christmas special; talking turkeys undercover with Lex Rigby, Viva! Head of Investigations, plus tons of...
We have continued campaigning throughout the global pandemic, with thanks to your kind support. But we need you now, more than ever.
This campaign is utterly delusional. It has been proven time and time again that red meat, such as beef, is linked to heart disease, diabetes, and cancer, due to its...
Help support our #SlashTheRisk campaign by volunteering! One of the biggest potential threats for a future pandemic is factory farming. At the same time, following a healthy plant-based diet slashes...
A new study from the EPIC-Oxford team suggests that vegans, vegetarians and fish-eaters all have a higher risk of bone fracture than meat-eaters – with vegans faring the worst.
