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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

Break Free!
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Break Free!

Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.

Manor Farm - Piglet
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Investigations appeal

Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.

Scary Dairy
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Scary Dairy

Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.

News and blogs

Lifestyle
The Vegan Burger van

Viva! La Burger Tour Success!

27/07/2021   |     |   Blog

The Viva! La Burger tour hit the south of England to show the public how delicious vegan Taste & Glory burgers are - and how they can save the world by eating...

this is fine

This is Fine

24/07/2021   |     |   Campaigns

This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.

Minisodes

July 2021: Vegan News Minisode

13/07/2021   |     |   Blog

Presenters Helen and Faye bring you the latest plant-based lifestyle, food and animal campaigns news from around the globe.

Viva! in the media

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