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The UK’s leading vegan campaigning charity
Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Viva! has launched Everyone Can Cook Vegan, a new cookbook with 100 inspiring recipes aimed at people of all skill levels.
Viva! has launched Everyone Can Cook Vegan, a new cookbook with 100 inspiring recipes aimed at people of all skill levels.
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
The way our body and mind works changes as we get older, which means that in order to be at our best, we should adapt our diet to our new...
Happy Women's Equality Day! We want to celebrate the amazing women that keep Viva! running as a thank you for all their hard work.
Today sees the publication of the IPPC’s comprehensive assessment of climate science report, the IPCC’s starkest warning yet.
Viva!’s new guide explains exactly how to create a well-planned, nutritious and appealing menu for children of all ages.
Presenters Helen and Faye bring you the latest plant-based lifestyle, food and animal campaigns news from around the globe.
Finally, we are talking about our hot flushes, mood swings and brain fog and finding out help is available.
There is still a lot of misinformation around vegan diets, particularly when it comes to children. Outdated views that children need calcium from cow's milk, and animal protein, to grow...
You might be surprised at some of the hidden nasties lurking in the ingredients of many products we use every day.
Raising vegan children requires a little bit of meal-planning but it can give your kid the best start to a healthy life.
