Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
Viva!’s 30th Anniversary Trilogy of Talks, with Joey Heather Mills, Juliet Gellatley and Randal Plunkett
Viva!’s 30th Anniversary Trilogy of Talks, with Joey Heather Mills, Juliet Gellatley and Randal Plunkett
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Get involved with our new campaign today!
Get involved with our new campaign today!
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
Since 1961 when the first wild orca, Wanda, was caught in the wild for Marineland of the Pacific’s ‘marine mammal collection’, we've been entranced by the magnificent killer whale –...
Should vegans support the development of lab grown meat? Absolutely... but they don't need to eat it.
Join vieducation.co.uk and help support the campaign to ask headteachers to make schools more vegan-inclusive for children in their education programmes, food options and more.
The festive season is finally here which can only mean one thing… vegan mince pies are back on the menu! Which is the best one?
Packed together in dank, dark and dirty sheds, the lives of our Christmas turkeys are nothing but miserably short and painful.
Help Viva! to End Factory Farming Before It Ends Us with our huge week of action from 7 to 12 December.
December’s podcast features all the news and updates from Viva! – join us for a Christmas special; talking turkeys undercover with Lex Rigby, Viva! Head of Investigations, plus tons of...
We have continued campaigning throughout the global pandemic, with thanks to your kind support. But we need you now, more than ever.
This campaign is utterly delusional. It has been proven time and time again that red meat, such as beef, is linked to heart disease, diabetes, and cancer, due to its...
