Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
Viva!’s 30th Anniversary Trilogy of Talks, with Joey Heather Mills, Juliet Gellatley and Randal Plunkett
Viva!’s 30th Anniversary Trilogy of Talks, with Joey Heather Mills, Juliet Gellatley and Randal Plunkett
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Get involved with our new campaign today!
Get involved with our new campaign today!
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
RSPCA suspends ‘sustainable’ high-end trout farms following investigation by campaigners at Viva!
Treat your date (or yourself) to an indulgent and intimate vegan feast this Valentine’s Day.
Here are the best vegan cookbooks for you to continue your vegan journey.
Viva! is encouraging supporters to leave a FREE legacy in their Will to support its fight for animal and human rights. Partnering with two ethical Will providers – The Goodwill Partnership and Farewill – Viva! is calling on...
New data shows that going vegan could cut your daily CO2 production by nearly half.
Staying safe during this difficult time is crucial but it doesn’t come without its own challenges. Boredom hits hard, the feeling of loneliness can increase yet zoom calls with friends...
HOGWOOD has won multiple awards and accolades from film festivals and critics. Today, it was awarded the Best Documentary Award at the Liverpool Underground Film Festival.
Take action with Viva! on another misleading advertisement on meat and dairy
Missing live music? To celebrate Veganuary, we have selected our absolute favourite music tracks from the year and look to new music for the year ahead. From folk, to indie,...
