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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

Are you an animal lover header
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Are you an animal lover?

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

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Viva!’s 30th Anniversary!

This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.

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Gorilla Defenders

There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?

Fake is Great
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Fake is Great

There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!

News and blogs

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Viva! Backs Hollywood Film Exposing Nike Kangaroo Slaughter

11/02/2021  |     |   Blog

UK-based animal welfare charity Viva! have spent over two decades campaigning against the sale of kangaroo meat, ensuring that all UK supermarkets are kangaroo meat free. Now, the charity is backing an innovative short film about kangaroo...

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piglets

RESPONSE: Waitrose Unveils New Animal Welfare App

08/02/2021  |     |   Blog

If you truly believe that animals are sentient and can therefore experience a wide range of emotions, you wouldn't kill them. No animal wants to die. The only way to prevent...

Health
Buying veg in a face mask

Pandemic potential

02/02/2021  |     |   Blog

Factory farms are a breeding ground for disease and may be the source of the next pandemic. It's time to end factory farming before it ends us!

Health
A woman running in the woods

5 foods to boost your lockdown fitness

01/02/2021  |     |   Blog

Many of us have been working on improving our fitness over the past year’s lockdowns. Maybe you’ve started jogging, doing Zoom fitness classes, or taking your dog on longer, more…

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Take the V7 lockdown challenge

Veganism: Not Just for Veganuary!

01/02/2021  |     |   Blog

Veganuary is now drawing to a close, with a whopping half a million people choosing to have taken part this year. Many participants will be wondering what comes next –...

Viva! in the media

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