Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
During COP26, Viva! visited Glasgow, York, Leeds and Liverpool to raise awareness that going vegan is essential to fighting the climate crisis.
Presenters Helen and Faye bring you the latest plant-based lifestyle, food and animal campaigns news from around the globe.
Why the meat-alternative food revolution is unstoppable and why British billionaire, Jim Mellon, is in!
Millions of people are coming together around the world on Saturday 6 November to protest against the climate crisis and demand global climate justice.
Michael Mansfield QC, Britain's leading criminal defence barrister and Patron of Viva!, condemns ecocide saying it should be made illegal
Viva! is launching an array of billboards across the UK as part of their environmental campaign Vegan Now
This week, Viva! are hitting the streets to show the people of Britain just how super delicious vegan burgers are – and how they can save the planet by eating them!
The intensification of animal farming is not just bad for the animals – it's also ruining the planet and putting our health at risk.
Viva! joins forces with Animal Equality, Farmers Stock-Free Farming and Vegan Scotland Outreach to form a contingent ‘Vegans Unite for the Planet’ for COP26
