Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
Viva!’s 30th Anniversary Trilogy of Talks, with Joey Heather Mills, Juliet Gellatley and Randal Plunkett
Viva!’s 30th Anniversary Trilogy of Talks, with Joey Heather Mills, Juliet Gellatley and Randal Plunkett
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Get involved with our new campaign today!
Get involved with our new campaign today!
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
In another desperate attempt to mislead the public into buying their products, Red Tractor is hitting prime-time television with a new advert.
In this pilot new episode format – we talk to Hannah Carter, founder of aquafaba company, OGGS, who was named as Start-Up Entrepreneur of the Year at the Great British...
The links between the two are clearly spelt out by Emanuel Goldman, Professor of Microbiology, Rutgers-New Jersey Medical School, Newark, USA – and his conclusions are stark.
We have the most scrumptious range of vegan Easter Eggs on the Viva! Shop, so we’ve selected our top five for you to indulge in.
A hospital in Lebanon has become the world's first hospital to go 100 per cent vegan.
Stuck for Mother's Day gift ideas? Why not bake a delicious dessert or indulgent meal together - take a look at our favourite vegan recipes!
Join some of Britain’s top experts in our virtual roundtable to explore how we can protect animals and human health in the 2020s and beyond.
We’ve all heard the saying ‘you’re only as old as you feel’. Whilst ageing is natural and inevitable, we can help ourselves feel younger, from the inside out, by including...
The Scottish government has added soya milk to their free Milk and Healthy Snack Scheme, let's hope this gets rolled out to all UK school-aged children!
