Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
Viva!’s 30th Anniversary Trilogy of Talks, with Joey Heather Mills, Juliet Gellatley and Randal Plunkett
Viva!’s 30th Anniversary Trilogy of Talks, with Joey Heather Mills, Juliet Gellatley and Randal Plunkett
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Get involved with our new campaign today!
Get involved with our new campaign today!
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
Viva! provides guidance on what to do if a factory farm might be moving into your area
On Thursday, 15 April, Viva! hosted a Virtual Roundtable event with experts and MPs to discuss the introduction of a UK-wide factory farming ban. Watch it now!
A social cause’s biggest enemy is silence. Join us in urging policymakers to vote against the anti-protest bill.
Previously shunned for its high saturated fat content, coconut oil has experienced a huge revival in popularity and is now found in health food shops and supermarkets across the country.…
It's a myth that vegans miss out on protein, in fact, plant protein is much healthier than the protein found in meat and dairy, and a varied, vegan diet is...
Our Spring 2021 issue is out now! Viva!Life 76 features our 2020 year in review celebrating everything we did and achieved last year. We go into detail about three…
Join us as we launch our Vegan Now digital week of action!
Take action against a proposed 2,000 pig farm.
Retrospective planning on an intensive turkey farm in Clearwell has been refused to protect a rare bat colony and caves.
