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The UK’s leading vegan campaigning charity
Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Viva! has launched Everyone Can Cook Vegan, a new cookbook with 100 inspiring recipes aimed at people of all skill levels.
Viva! has launched Everyone Can Cook Vegan, a new cookbook with 100 inspiring recipes aimed at people of all skill levels.
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
One of Britain's most well-known events, the Royal Ascot, is renowned worldwide. Yet, hidden from the public eye is the reality of horror and cruelty.
There are probably more myths, misinformation and downright lies about soya than any other food. The scare stories about the ‘dangers’ of this humble bean are not supported by any...
All the world’s major health organisations agree that a well-planned plant-based diet can provide all you need through all stages of life. But what exactly is a well-planned plant-based diet?...
Phytonutrients are the natural chemicals that occur in plants. We are only just discovering that despite their small quantities, they often have very powerful effects.
If you have irritable bowel syndrome (IBS) don’t fall into the trap of thinking you can’t eat many plant foods – you can and eating the right ones can help.
Episode 68 of the Viva! Vegan Podcast features Dale Vince, maverick entrepreneur, self-professed 'eco-nut' and Chairman of Forest Green Rovers.
Most of us love a sweet taste – we have evolved to like it. But how to sweeten our life the healthy way without overloading on sugar?
In March, I went to Poland to support our dedicated staff, help where I could and to report back to the UK. It was an historic and intense visit.
Cezary Wyszynski describes the important role being played by Viva! Poland sanctuary following the invasion of Ukraine.
