Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
Viva!’s 30th Anniversary Trilogy of Talks, with Joey Heather Mills, Juliet Gellatley and Randal Plunkett
Viva!’s 30th Anniversary Trilogy of Talks, with Joey Heather Mills, Juliet Gellatley and Randal Plunkett
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Get involved with our new campaign today!
Get involved with our new campaign today!
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
Viva! took The Big 3 across the UK to show just how easy swapping chicken, cheese and chocolate for a cruelty-free alternative really is!
Chocolate, cheese, chicken and meat - driving deforestation!
People in the UK are eating less meat than they did 10 years ago but we still need to eat less to avoid a climate crisis
Chris Packham is interviewed at Vegan Camp Out Festival by Viva's Juliet Gellatley.
Don't be misled by the bizarre claims made by a supposed "health expert" bent on promoting meat and dairy
The more popular plant milks get, the more they are attacked by the dairy lobby, farmers and wannabe-experts. So how sustainable are they compared to cow’s milk?
If you only had room in your kitchen cupboards for 10 of the healthiest plant-based foods, what would they be?
Most people need between seven and nine hours of sleep a night to function at their best but many of us struggle to get anything like this. Here are 10...
The most serious aspect of the environmental crisis according to some scientists is the loss of biodiversity – the other living things with which we share the Earth. This huge...
