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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

Are you an animal lover header
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Are you an animal lover?

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

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Viva!’s 30th Anniversary!

This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.

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Gorilla Defenders

There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?

Fake is Great
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Fake is Great

There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!

News and blogs

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Viva! Vegan Podcast

March 2022: Sam Carter

01/03/2022  |     |   Podcast

The Architects frontman discusses his Number One UK album, his vegan journey, being a Sea Shepherd ambassador and his love of animals. 

Minisodes

February 2022: Vegan News Minisode

24/02/2022  |     |   Blog

Presenters Faye and Lex bring you the latest plant-based lifestyle, food and animal campaigns news from around the globe.

Viva!Life issues
VL 79

Viva!Life Issue 79 | Spring 2022

23/02/2022  |     |   Blog

This issue Juliet talks death threats, the phenomenal rise of veganism, and banning government lobbying with Chris Packham (pages 8-9 and 41-42). And Head of Comms Faye Lewis talks to ‘Dirty…

Viva! in the media

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