Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
Vegan strongman Tom Butts makes history by claiming his third consecutive world title at World’s Strongest Natural Man.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Getting enough sleep is vital for good health and reduces the risk of many common diseases, keeps your brain and digestive system healthy and supports your immune system. However, many...
As we wave goodbye to summer for another year, it’s time to embrace autumn and all the amazing seasonal foods that make this time of year so special.
As vegans, we advocate for plant-based diets, but can we go further? Is there a way to farm that heals the planet rather than harming it?
Vegan Angelina Berva takes U82kg women’s title at the Official Strongman European Championships.
The time has come for the UK to acknowledge that horse racing’s inherent exploitation makes it not a harmless pastime but a relic of a less compassionate era, incompatible with...
The whole world uses the same game plan – bit of a shame, really, because it’s destroying us.
The Earth's most abundant oxygen-producing microbe is at risk because of rising sea temperatures.
