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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

Scary Dairy
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Scary Dairy

Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.

Gasping for life
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Gasping for life

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

News and blogs

Lifestyle
Vegan Burger

Why Now Is the Best Time To Go Vegan

14/05/2020  |     |   Blog

With all the news about how animal agriculture is causing global pandemics, you might be thinking of making the transition to going vegan. Here are five reasons why now is...

Celebrities blog
3 in 4 Photocall

Our #3in4 Photocall Goes Viral

12/05/2020  |   Blog

On Thursday 7 May, we asked supporters, influencers and celebrities to create a social media storm by sharing our latest campaign #3in4. We were overwhelmed by the response.

Health
Good fat bad fat

Good fat bad fat

05/05/2020  |     |   Blog

People are confused – bad science and poor journalism don’t help our understanding of fat, lumping the good and the bad in the same basket. Many people fear all types...

Health
Happy girl strawberries

More veggie-bashing nonsense

04/05/2020  |     |   Blog

A story in the Metro this week says vegetarians “are more likely to be depressed and meat is good for mental health”. This is, of course, nonsense…

Viva! in the media

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