Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
Viva!’s 30th Anniversary Trilogy of Talks, with Joey Heather Mills, Juliet Gellatley and Randal Plunkett
Viva!’s 30th Anniversary Trilogy of Talks, with Joey Heather Mills, Juliet Gellatley and Randal Plunkett
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Get involved with our new campaign today!
Get involved with our new campaign today!
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
Animal advocate, comedian and actor Ricky Gervais has joined dozens of other celebrities and experts by adding his voice to our campaign to end factory farming.
Set against the beautiful backdrop of England’s moorland, Snared, exposes the pressures of rural life and tackles the brutal reality of countryside crime.
Literature has a powerful way of resonating with people. Through the words of a poem, a short story or a novel we can be challenged, see fresh perspectives on issues or...
Following a vegan diet can help improve cognitive health! Over 850,000 people in the United Kingdom have dementia. As time goes on, that number may increase to over 1.6 million.
Plastic-free July is a campaign set up to get people thinking about their plastic consumption, and encourages people to go as plastic-free as possible!
The summer sale is in full swing on the Viva! Shop, with reductions across all of our categories!
More contradictory tosh in the media today! “Meat-eating boosts muscle health better than plant-based diets as we age” says the Daily Mail headline – don’t buy it!
Beauty brands have not always been inclusive of those with black skin, and it was very common in the past, that you could only buy these products from companies who exclusively...
The world is reacting to and treating the health and economic symptoms of the Covid-19 pandemic, but not addressing the cause; says a new UN report. As a result, the...
