Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
Viva!’s 30th Anniversary Trilogy of Talks, with Joey Heather Mills, Juliet Gellatley and Randal Plunkett
Viva!’s 30th Anniversary Trilogy of Talks, with Joey Heather Mills, Juliet Gellatley and Randal Plunkett
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Get involved with our new campaign today!
Get involved with our new campaign today!
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
The creation of Vegan Green Bee, a company with a fully vegan, eco-friendly product range, came about when Paulo Scomparini looked into helping more people minimise their impact on the...
The Government has made a U-Turn and decided to continue culling badgers instead of vaccinating them in an attempt to reduce bovine TB. This ineffective, costly and cruel U-Turn will...
With Miley Cyrus publicly announcing she has quit veganism, could it be that celebrity culture hinders the vegan movement more than it helps it?
“I was vegan for a very long time and I’ve had to introduce fish and omegas into my life because my brain wasn’t functioning properly”
September’s podcast features all the news and updates from Viva! – including a special focus on the latest undercover investigation into Flat House Farm in Leicestershire, with an interview with campaigns manager, Lex...
Vegans ‘have the worst diets and are less likely to cook from scratch’ say the Sun headlines this week. We decided to do some digging.
News headlines today say that honey may be a better treatment for coughs and sore throats than antibiotics – which are usually useless for treating a cough! So is there...
Juliet Gellatley, our Founder and Director, has won a prestigious award commemorating Viva!’s achievements over the past 25 years and celebrating Juliet’s incredible work for animal rights.
Our summer issue is out now, featuring an exclusive interview with Jerome Flynn, the presenter of our award-winning documentary HOGWOOD. We also interview Seth Tibbott, founder of the global vegan…
