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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

Manor Farm - Piglet
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Investigations appeal

Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.

Scary Dairy
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Scary Dairy

Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.

Are you an animal lover header
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Are you an animal lover?

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

News and blogs

Health

Coronavirus is a call for change

14/04/2020   |     |   Blog

Air quality in cities has improved as a result of the coronavirus lockdown, but it’s a temporary glimpse of how things could be rather than a cause to celebrate.

Podcast
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April 2020: Viva! Vegan Podcast

02/04/2020   |     |   Podcast

April’s podcast opens with a special introduction from Viva!’s Founder and Director, Juliet Gellatley, as we find ourselves in this most unprecedented time of lockdown, due to the Coronavirus Pandemic

Viva! in the media

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