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The UK’s leading vegan campaigning charity
Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Viva! has launched Everyone Can Cook Vegan, a new cookbook with 100 inspiring recipes aimed at people of all skill levels.
Viva! has launched Everyone Can Cook Vegan, a new cookbook with 100 inspiring recipes aimed at people of all skill levels.
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
A new report has found that covid-19 has made a vegan diet more appealing to people in the UK. 25% of young British Millennials (aged 21-30) said veganism is now...
Most people know that saturated fats, like those found in meat, cheese, butter, pies and biscuits, are ‘bad’ and unsaturated fats, in nuts and seeds, are ‘good’. But are some...
The 2019 Netflix documentary The Game Changers took the sports world by storm, with hordes of bodybuilders, runners and athletes going vegan to improve their health and performance.
Some people who stop eating meat continue eating fish in the belief that it’s good for them and that fishing is less cruel and less destructive than farming. Nothing could be further...
Think veganism is expensive? Think again! 2020 has been declared the year of vegan. More and more people are choosing veganism not only as a diet, but also as a...
Covid-19 could be the ‘straw that breaks the meat industry’s back’, says a new report
We stand in solidarity with the black community, and are committed to helping end racial injustices. As part of this commitment, we want to platform some of the inspiring black...
As a vegan, one of the most straightforward ways to get more protein into your diet is by consuming a protein-packed shake
Hidden animal by-products could be lurking in your energy supply, so how can you make sure it’s vegan?
