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The UK’s leading vegan campaigning charity
Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Viva! has launched Everyone Can Cook Vegan, a new cookbook with 100 inspiring recipes aimed at people of all skill levels.
Viva! has launched Everyone Can Cook Vegan, a new cookbook with 100 inspiring recipes aimed at people of all skill levels.
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
A new strain of flu with the potential to become the next global pandemic has been identified in pigs in China
Recent months have seen meat processing plants around the world become dangerous hot spots for the spread of Covid-19.
HOGWOOD: a modern horror story will be available to watch on Amazon Prime, Apple TV and Google Play Movies from 25 June 2020.
Red Tractor suspends farms supplying pig meat to Morrisons after Viva! hidden cameras expose shocking conditions.
THE 1957 Asian Flu crisis is the pandemic the world just doesn’t want to talk about. In February of that year, a new influenza virus emerged in Guizhou in southwest...
WE’VE been here before. In the mid-19th Century German pathologist Rudolf Virchow was the first to discover infectious diseases can be transmitted between animals and humans - coining the term “zoonoses”...
With Father’s Day just a week away on Sunday 21 June, here our top tips for the ultimate vegan celebration. We all know dads love to be treated now and...
Every year millions of farmed animals worldwide are subjected to the horrors of live transport. Join us this Sunday 14 June in calling to #BanLiveExports. Closer to home, judicial review proceedings...
A new report has found that covid-19 has made a vegan diet more appealing to people in the UK. 25% of young British Millennials (aged 21-30) said veganism is now...
