Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
In his final days my rabbit Tobbar chose to sit on the earth outside his warm comfortable shed. It was where he belonged. I felt like I was losing a...
Animal advocate, comedian and actor Ricky Gervais has joined dozens of other celebrities and experts by adding his voice to our campaign to end factory farming.
Set against the beautiful backdrop of England’s moorland, Snared, exposes the pressures of rural life and tackles the brutal reality of countryside crime.
Literature has a powerful way of resonating with people. Through the words of a poem, a short story or a novel we can be challenged, see fresh perspectives on issues or...
Following a vegan diet can help improve cognitive health! Over 850,000 people in the United Kingdom have dementia. As time goes on, that number may increase to over 1.6 million.
Plastic-free July is a campaign set up to get people thinking about their plastic consumption, and encourages people to go as plastic-free as possible!
The summer sale is in full swing on the Viva! Shop, with reductions across all of our categories!
More contradictory tosh in the media today! “Meat-eating boosts muscle health better than plant-based diets as we age” says the Daily Mail headline – don’t buy it!
Beauty brands have not always been inclusive of those with black skin, and it was very common in the past, that you could only buy these products from companies who exclusively...
