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The UK’s leading vegan campaigning charity
Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Viva! has launched Everyone Can Cook Vegan, a new cookbook with 100 inspiring recipes aimed at people of all skill levels.
Viva! has launched Everyone Can Cook Vegan, a new cookbook with 100 inspiring recipes aimed at people of all skill levels.
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
Spooky season is officially here, so we’ve put together the ultimate guide for a perfect vegan Halloween.
It feels like déjà vu. The Daily Mail is the latest paper to jump on the vegan-bashing bandwagon by suggesting that veganism could trigger eating disorders; as Cheltenham Ladies’ College introduces...
We all need some cholesterol in our bodies to keep them working normally but too much can clog up our arteries and lead to serious health problems. By making some simple, positive...
Switching from animal products to plant-based ingredients can have huge benefits for your health, the planet and animals. That's why we've launched V7 - our brand new 'one week' food...
David and Victoria Beckham made the herbivore headlines at the weekend, after announcing they have gone meat-free on their social media.
October’s podcast features all the news and updates from Viva! – this month hear Viva! Founder & Director, Juliet Gellatley interviewed live from Dean Farm Animal Sanctuary in South Wales....
Asda is the first UK supermarket to unveil a vegan-only shopping aisle. Is this a good thing for veganism or will it exclude those interested in making the change?
The creation of Vegan Green Bee, a company with a fully vegan, eco-friendly product range, came about when Paulo Scomparini looked into helping more people minimise their impact on the...
The Government has made a U-Turn and decided to continue culling badgers instead of vaccinating them in an attempt to reduce bovine TB. This ineffective, costly and cruel U-Turn will...
