Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Juliet Gellatley, our Founder and Director, has won a prestigious award commemorating Viva!’s achievements over the past 25 years and celebrating Juliet’s incredible work for animal rights.
Our summer issue is out now, featuring an exclusive interview with Jerome Flynn, the presenter of our award-winning documentary HOGWOOD. We also interview Seth Tibbott, founder of the global vegan…
From his lockdown home office, Tony Wardle reckons that science has become like a magician’s trick – subject to a sleight of hand designed to deceive.
Everything you need to know about starting your own vegan garden with whatever space you have!
The animal rights documentary HOGWOOD: a modern horror story has won the Wild Animal award at this year’s prestigious British Documentary Film Festival.
Belle Vue, the UK’s largest and oldest greyhound racing stadium, has closed its doors for good.
Wondering what to have on your vegan BBQ? We’ve chosen our top five Vegan Recipe Club recipes for you!
What if there was one simple change you could make to your life that would be more effective at combatting climate change and halting wildlife loss than stopping flying, using...
Going vegan could literally save your life – and sooner rather than later!
