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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

Shepherds Bush
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Broken Bonds

Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.

Break Free!
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Break Free!

Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.

Manor Farm - Piglet
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Investigations appeal

Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.

Scary Dairy
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Scary Dairy

Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.

vegan christmas dinner
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Vegan Christmas Food Guide

Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?

News and blogs

Animals

Prawns: The Ocean’s Beef

14/06/2021   |     |   Animals

People are increasingly aware of the environmental destruction caused by our insatiable demand for meat. But what about marine animals?

Animals

Watch Our Premiere!

11/06/2021   |     |   Animals

Join us for our exclusive premiere of Oracle, a short film which highlights the urgent need to act now to protect our world and ourselves.

Minisodes

June 2021: Vegan News Minisode

10/06/2021   |     |   Blog

Presenters Helen and Faye bring you the latest plant-based lifestyle, food and animal campaigns news from around the globe.

Health blog
bowl of tofue

6 of the best calcium-rich foods

03/06/2021   |     |   Blog

Many of us grew up being told that we need to drink cow’s milk to help us grow. Despite all the evidence showing that we don’t need dairy, and linking...

Health

8 White Meat Myths Debunked

03/06/2021   |     |   Blog

White meat has long been wrongly touted as healthier than red meat and as a good source of lean protein for the health-conscious. But this couldn’t be further from the...

Viva! in the media

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