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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

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Campaigner & Senior Campaigner

Campaigner & Senior Campaigner – An exciting opportunity to be part of an expanding and dynamic vegan campaigning charity.

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Are you an animal lover?

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

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Viva!’s 30th Anniversary!

This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.

News and blogs

Animals

Do Prawns and Shrimp Feel Pain?

22/02/2021  |     |   Animals

Search for ‘images of prawns’ on any search engine. Almost everything that comes up will present prawns in the context as something to be eaten. You’ll find them skewered, boiled...

Lifestyle

Take on an Ultra Challenge in 2021

11/02/2021  |     |   Blog

It's time to dust off those trainers, get active for the animals, and showcase what vegans are really made of! We’ve partnered with the Ultra Challenge series to offer our...

Animals

The True Cost of Salmon Harming

11/02/2021  |     |   Animals

Since 2013, the Scottish salmon farming industry has accrued ‘hidden’ costs amounting to £3.3 billion and is ‘wreaking ruin on marine ecosystems’.

Media centre

Viva! Backs Hollywood Film Exposing Nike Kangaroo Slaughter

11/02/2021  |     |   Blog

UK-based animal welfare charity Viva! have spent over two decades campaigning against the sale of kangaroo meat, ensuring that all UK supermarkets are kangaroo meat free. Now, the charity is backing an innovative short film about kangaroo...

Media centre
piglets

RESPONSE: Waitrose Unveils New Animal Welfare App

08/02/2021  |     |   Blog

If you truly believe that animals are sentient and can therefore experience a wide range of emotions, you wouldn't kill them. No animal wants to die. The only way to prevent...

Health
Buying veg in a face mask

Pandemic potential

02/02/2021  |     |   Blog

Factory farms are a breeding ground for disease and may be the source of the next pandemic. It's time to end factory farming before it ends us!

Viva! in the media

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