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The UK’s leading vegan campaigning charity
Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Viva! has launched Everyone Can Cook Vegan, a new cookbook with 100 inspiring recipes aimed at people of all skill levels.
Viva! has launched Everyone Can Cook Vegan, a new cookbook with 100 inspiring recipes aimed at people of all skill levels.
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
Meat does not make a man, and many of the ingredients in meat and dairy are actually detrimental to men’s health.
There is a deadly infection spreading around the UK at unprecedented levels – avian influenza or bird flu.
Matt Pritchard – Celebrity chef, pro skateboarder, and "wild man-turned-Ironman" vegan, is interviewed by Viva!'s Faye Lewis
The human body is resilient and can survive on a poor diet for a fairly long time but surviving doesn’t mean being well. If you establish a heathy base to...
Ray Star's debut novel centres around the magick-born Peridot's isolated life on a remote island. That is until a mysterious young boy arrives and she finally learns the truth.
Presenters Faye and Lex bring you the latest plant-based lifestyle, food and animal campaigns news from around the globe.
League Two side team up with vegan charity Viva! to encourage fans and players to try plant-based meals in January.
Whichever way you look at it, there is everything to be gained and nothing to lose by going vegan. It’s never been easier and you are spoilt for choice when...
Whether you’re a wannabe jogger, or already a fitness fanatic, the new year is often the time that we set ourselves some new fitness goals.
