Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
Misleading headlines claiming that vegetables don't protect heart health are not supported by the science
Debate marks launch of campaign Viva! Farming, helping farmers transition away from use of animals
Roses are red, violets are blue. Ordering meat for dinner? Try something new!
Dropping meat, dairy and sugary foods and eating more pulses, wholegrains, fruit, vegetables and nuts could increase your life expectancy by more than a decade, new research suggests.
Join Britain’s most insightful speakers on this issue at a four versus four debate to coincide with the National Farmers Union Conference 2022.
Meat does not make a man, and many of the ingredients in meat and dairy are actually detrimental to men’s health.
There is a deadly infection spreading around the UK at unprecedented levels – avian influenza or bird flu.
Matt Pritchard – Celebrity chef, pro skateboarder, and "wild man-turned-Ironman" vegan, is interviewed by Viva!'s Faye Lewis
The human body is resilient and can survive on a poor diet for a fairly long time but surviving doesn’t mean being well. If you establish a heathy base to...
