Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
Animal agriculture is the main driver of biodiversity and wildlife loss and one simple change could make all the difference.
Viva! launches Without Meat: a new campaign challenging the misconception that you need animal products to be an athlete.
Experience the story of the wild animals across the world who are clinging onto survival because of the insatiable demand for meat and milkshakes, in our latest environment campaign video.
Health myths abound in the food aisles of our supermarkets and health food stores not to mention in the sensational daily headlines too.
If you abide by these eight rules for a healthy cardiovascular system, your heart will be in good shape to ride the ups and downs of the rollercoaster of love.
Kevin Brennan, CEO of Quorn reveals his passion for saving the planet and animals to Juliet Gellatley, Founder & Director of Viva! Interview from Viva!life 69/Winter 2018.
Episode 76 of the Viva! Vegan Podcast features Moby, a dance music pioneer, and punk rock animal activist.
A special feature with Jasmine Clark and Juliet Gellatley discussing Viva!'s latest dairy investigation and The True Costa Coffee campaign.
More research shows the biggest direct driver of wildlife loss is intensive agriculture, livestock farming and fishing.
