Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
In a playful and energetic episode of the Viva! Vegan podcast, rapper and activist Inspeckta Veg talks about the unexpected journey that catapulted him into the spotlight with his viral hit...
In a raw and deeply honest episode of the Viva! Vegan podcast, endurance athlete, TV daredevil and chef Matt Pritchard reflects on his remarkable journey of transformation.
What likely began as a simple way to preserve food is now known for creating foods with a wide range of health benefits including supporting gut health, immunity and overall...
Damian Hall, the vegan founder of Green Runners, wins the Lakeland 100 ultrarace.
Here is some of the most recent and thorough science investigating the link between plant-based diets and disease risk.
New research from the Adventist Health Study-2 found that vegetarians and vegans have a significantly lower risk of developing cancer compared to meat-eaters.
British ultrarunner Jonty Brown uses a vegan diet to fuel his long runs and help manage type 1 diabetes.
Scientists reveal why bird flu is spreading so easily among US dairy cows — it’s airborne!
What do you get when you cross superhero capes, a runaway beef burger, and hundreds of sizzling plant-based patties? One unforgettable campaign – and a whole lot of positive change.
