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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

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Viva! Podcast

The Viva! Vegan podcast is a journey into the remarkable lives and vegan journeys of celebrities that are the best in their fields. From musicians and politicians to actors and activists, Viva!’s Faye Lewis explores their individual stories.

Hens in cage at Heal Farms
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Investigation: Heal Farms

An undercover investigation by Viva! Campaigns exposes the grim reality of modern egg farming at Heal Farms in Shropshire, where over 120,000 hens remain confined in stacked ‘enriched’ cages despite the 2012 battery cage ban.

Hens in Cages
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Secure a Ban on Keeping Hens in Cages

Over seven million hens in the UK are still trapped in cages. The Government has promised consultation – but promises aren’t enough. Urge ministers to legislate now and secure a complete, legally binding ban on cages before 2029.

Shepherds Bush
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Broken Bonds

Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.

Manor Farm - Piglet
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Investigations appeal

Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.

Action outside Defra
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Action Hub

Every social justice movement begins with standing up for those who are silenced or overlooked. Throughout history, meaningful change has always come when people unite to challenge injustice. With courage, compassion and collective action, there’s no limit to what we can achieve together.

News and blogs

Lifestyle
7 Day Vegan

Try Vegan For One Week With V7!

05/10/2020   |     |   Blog

Switching from animal products to plant-based ingredients can have huge benefits for your health, the planet and animals. That's why we've launched V7 - our brand new 'one week' food...

Celebrities blog
David & Victoria Beckham

Have the Beckhams gone vegan?

02/10/2020   |     |   Blog

David and Victoria Beckham made the herbivore headlines at the weekend, after announcing they have gone meat-free on their social media.

Podcast
Podcast - October 2020

October 2020: Viva! Vegan Podcast

01/10/2020   |     |   Podcast

October’s podcast features all the news and updates from Viva! – this month hear Viva! Founder & Director, Juliet Gellatley interviewed live from Dean Farm Animal Sanctuary in South Wales....

Animals
Another day, another vegan company!

Another day, another vegan company!

15/09/2020   |     |   Animals

The creation of Vegan Green Bee, a company with a fully vegan, eco-friendly product range, came about when Paulo Scomparini looked into helping more people minimise their impact on the...

Celebrities blog
Fish oil

Miley Cyrus think again!

07/09/2020   |     |   Blog

“I was vegan for a very long time and I’ve had to introduce fish and omegas into my life because my brain wasn’t functioning properly”

Podcast
Viva! Podcast 45

September 2020: Viva! Vegan Podcast

02/09/2020   |     |   Podcast

September’s podcast features all the news and updates from Viva! – including a special focus on the latest undercover investigation into Flat House Farm in Leicestershire, with an interview with campaigns manager, Lex...

Viva! in the media

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