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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

Gasping for life
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Gasping for life

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

Are you an animal lover header
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Are you an animal lover?

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

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Viva!’s 30th Anniversary!

This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.

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Gorilla Defenders

There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?

News and blogs

Podcast

S2 E7: Earthling Ed

01/03/2024  |     |   Podcast

Ed Winters is a vegan educator, best-selling author, public speaker and content creator, widely known for his viral debates, speeches, and video essays.

Podcast

S2 E5: Mark Wakeling

01/03/2024  |     |   Podcast

Listen to Mark Wakeling’s captivating journey from hunter and soldier to vegan animal sanctuary owner.

Podcast

S2 E4: Jane Velez-Mitchell

01/03/2024  |     |   Podcast

Jane Velez-Mitchell is an award-winning broadcast journalist, best-selling author, and the founder and managing editor of the streaming service UnchainedTV.

Podcast

S2 E3: Dani Taylor

01/03/2024  |     |   Podcast

Dani Taylor is a vegan figure competitor and champion, the co-founder of VeganProteins.com, and also a co-founder of PlantBuilt.com.

Podcast

S2 E2: Andrew Fearn

01/03/2024  |     |   Podcast

Andrew Fearn of Sleaford Mods opens up about his vegan journey, compassion for animals and trying to do what he can.

Podcast

S2 E1: Emma Håkansson

01/03/2024  |     |   Podcast

Emma Håkansson is an activist from Australia, campaigning for the end of animal exploitation in the fashion industry while also reducing the toll fashion has on the environment and the...

Minisodes
Do vegan men have better sex?

February 2024: Vegan News Minisode

21/02/2024  |   Blog

In this episode, we discuss Joey Carbstrong's new documentary, the vegan lunchbox that went viral and how going vegan can improve men's sex lives.

Viva! in the media

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