Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
If you’re a vegan, we’ve got you covered with this cheeky guide to surviving a plant-based Christmas.
If you’re a vegan, we’ve got you covered with this cheeky guide to surviving a plant-based Christmas.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
Thanks to you, Viva! has smashed its target of £100k and the UK’s first vegan cinema ad will now be launched! The ad will reach cinema goers from all backgrounds,…
Mahatma Gandhi believed in the principle of ahimsa, which informed his policy of passive resistance towards the occupying British forces during the period leading up to Indian independence. The Jain…
A staggering 600 people ordered Tesco door dropper and demo packs. Viva! kick started the weekend with a photo call outside Tesco in Bristol which was covered by The Bristol…
I honestly can’t tell the difference between the original and the modified version – and neither can grandma!!You can pretty much add anything you like to the recipe, if you…
Chances are, if you're in your twenties or thirties, joint health doesn't even hit the top 100 of your priorities. However, most people in their forties or fifties start experiencing...
Viva! have done many revealing undercover investigations into the animal agriculture industry in the UK. In the United States attempts have been made to pass ag-gag laws making it illegal…
