Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This World Vegan Day, we’re asking people to make the bold yet simple pledge to go vegan for 24 hours. Here are five reasons you should #GoVegan24 this World Vegan...
In a bid to confront “the reality of an animal’s journey from field to plate,” Channel 4 is asking meat-eaters to adopt an animal for three weeks before deciding whether...
Every day, species are going extinct and habitats are being bulldozed to meet our demand for meat. Three football pitches worth of forest are lost every minute to create room...
This World Vegan Day , we’re asking everyone to go vegan for 24 hours. This is a simple yet powerful decision, to show the world we can live without animal...
Shadow DEFRA Minister has said he can’t rule out a tax on meat to help achieve net zero emissions targets, after Michael Mansfield QC said meat should be made illegal...
Time is quickly running out. We are accelerating towards an environmental emergency and if we don’t act now, there will soon be no future left to fight for...
For this special occasion in Viva!’s history, we hosted a celebratory dinner on a riverboat cruise along the Thames. As part of the evening’s celebrations, we announced the winners
Four weeks ago, we announced we were crowdfunding the biggest exposé of UK factory farming to date. Thanks to our amazing supporters, we have smashed our £30,000 target four days...
