Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Doncaster council has rejected planning requests for a pig farm that would hold 1,000 pigs after Viva! helped local residents campaign against the plans...
For centuries, the royal family has worn the most extravagant garments during their public appearances, with a mink collar often being seen lining the Queen’s grand coat...
Yorkshire-born joinery teacher Donald Watson left a global legacy few could have predicted. Born in 1910, he was a pioneer from a young age...
Starburst - This is one of the most old-school accidentally vegan sweets. They’re perfect for trick or treating as they’re individually wrapped and have no scary animal products hidden within.
Since then we have run countless campaigns which have exposed the inherent cruelty to farmed animals in the UK and around the world...
The last couple of years have seen an exponential growth in plant-based meat alternatives. Seitan chick’n burgers and kebabs are suddenly available everywhere in the UK...
In 2017, a local farmer in Durham Country applied to expand his farm across the idyllic countryside that has become a cornerstone of British culture...
Lewis has been vegan since 2017 and recently launched Neat Burger, an international vegan burger restaurant. But it was his concerns for the environment that got people talking last week...
So you know that we are suffering with climate change and we should be turning to solar and wind power (or should we? more on that later). And you know...
