Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
Viva!’s 30th Anniversary Trilogy of Talks, with Joey Heather Mills, Juliet Gellatley and Randal Plunkett
Viva!’s 30th Anniversary Trilogy of Talks, with Joey Heather Mills, Juliet Gellatley and Randal Plunkett
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Get involved with our new campaign today!
Get involved with our new campaign today!
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
Morrison's intends to end the killing of male calves when they are just 48 hours old, which is standard practice across the British dairy industry. But is their alternative any...
Three years running Viva! has investigated one particular pig farm. Hogwood. Our exposé of this miserable hellhole touched our supporters like nothing before, so abysmal and desperate were the conditions...
The UN’s new climate report says switching to a plant-based diet is the most effective way to slow down climate change. The comprehensive report found that our high consumption of...
The Gainsborough Bath Spa has committed to remove foie-gras from their menu following a successful Viva! campaign. Viva! has campaigned against the sale of foie-gras since 2009, as it is...
It’s a question which plagues vegan forums, stirring up controversy wherever it goes. So, for once and for all, let’s put the matter to rest. Veganism excludes, as far as...
As more people move towards a vegan diet, here's what you need to know about vegan wine. Why vegan wine is on the rise. Many more people are now waking...
Did you know that pigs are highly intelligent and loving animals? There are billions of pigs in the world at this very moment. Despite the adorable fictional characters such as...
On the 17th July, BBC 3 published a video titled “No Offence But… Veganism is a privilege that’s not accessible to all”. Viva! would like to address some of the...
Last week, BBC Wales released a video where a dairy farmer described the emotional turmoil of her cow being killed because it has TB. Bovine Tuberculosis, also known as TB,...
