Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
Viva!’s 30th Anniversary Trilogy of Talks, with Joey Heather Mills, Juliet Gellatley and Randal Plunkett
Viva!’s 30th Anniversary Trilogy of Talks, with Joey Heather Mills, Juliet Gellatley and Randal Plunkett
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Get involved with our new campaign today!
Get involved with our new campaign today!
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
For this special occasion in Viva!’s history, we hosted a celebratory dinner on a riverboat cruise along the Thames. As part of the evening’s celebrations, we announced the winners
Four weeks ago, we announced we were crowdfunding the biggest exposé of UK factory farming to date. Thanks to our amazing supporters, we have smashed our £30,000 target four days...
Vole pups born in the winter come out growing thicker coats. Vole mothers are able to communicate the season to their babies in utero and tell them to put a...
Superfoods are nutrient-dense and are usually rich in beta-carotene, vitamins A, C, E, and other antioxidants. They're essentially some of the healthiest fruits and vegetables you can get and many...
We are told that going vegan is easy – especially with all the alternatives around these days – and in theory, it is. But anyone who has tried to adopt...
Anyone who has ever participated in vegan outreach will already have experienced a great number of ill-reasoned retorts to the suggestion of adopting an animal-friendly lifestyle: It’s too expensive! I...
There has never been a better, more exciting time to go vegan! If that’s something you’ve decided to do, arming yourself with one or more of these excellent vegan recipe...
The Labour Party recognises the rights of all animals in their new manifesto which calls for equal punishment for all animal cruelty and supports a move away from intensive animal...
Juliet explains why veganism is better for the animals, the planet and our health in a live BBC panel discussion, joined by Dale Vince and Tim Shieff.
