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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

Are you an animal lover header
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Are you an animal lover?

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

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Viva!’s 30th Anniversary!

This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.

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Gorilla Defenders

There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?

Fake is Great
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Fake is Great

There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!

News and blogs

Celebrities blog
Is Lewis Hamilton a Hypocrite?

Is Lewis Hamilton a Hypocrite?

21/10/2019  |     |   Blog

Lewis has been vegan since 2017 and recently launched Neat Burger, an international vegan burger restaurant. But it was his concerns for the environment that got people talking last week...

Blog
action administration adults

What is Climate Change?

18/10/2019  |     |   Blog

So you know that we are suffering with climate change and we should be turning to solar and wind power (or should we? more on that later). And you know...

Blog
World Vegan Day - Vegan FAQs

World Vegan Day – Vegan FAQs

07/10/2019  |     |   Blog

This World Vegan Day , we’re asking everyone to go vegan for 24 hours. This is a simple yet powerful decision, to show the world we can live without animal...

Blog
Luke Pollard, Labour MP

Could Meat be Made Illegal?

27/09/2019  |     |   Blog

Shadow DEFRA Minister has said he can’t rule out a tax on meat to help achieve net zero emissions targets, after Michael Mansfield QC said meat should be made illegal...

Viva! in the media

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