Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
Viva!’s 30th Anniversary Trilogy of Talks, with Joey Heather Mills, Juliet Gellatley and Randal Plunkett
Viva!’s 30th Anniversary Trilogy of Talks, with Joey Heather Mills, Juliet Gellatley and Randal Plunkett
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Get involved with our new campaign today!
Get involved with our new campaign today!
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
The announcement comes hot on the heels of the success of the Greggs vegan sausage roll and other major food retailers like KFC, who are realising the potential...
With help from vegan hot dogs vendor Vdogs, No Porkies visited Bristol, Manchester, Birmingham and London giving out free vegan hot dogs and promoting veganism...
Since 1994, we have worked tirelessly to create a kinder world for animals, through exposing the truth about animal farming practices and promoting the joys...
Doncaster council has rejected planning requests for a pig farm that would hold 1,000 pigs after Viva! helped local residents campaign against the plans...
For centuries, the royal family has worn the most extravagant garments during their public appearances, with a mink collar often being seen lining the Queen’s grand coat...
Yorkshire-born joinery teacher Donald Watson left a global legacy few could have predicted. Born in 1910, he was a pioneer from a young age...
Starburst - This is one of the most old-school accidentally vegan sweets. They’re perfect for trick or treating as they’re individually wrapped and have no scary animal products hidden within.
Since then we have run countless campaigns which have exposed the inherent cruelty to farmed animals in the UK and around the world...
The last couple of years have seen an exponential growth in plant-based meat alternatives. Seitan chick’n burgers and kebabs are suddenly available everywhere in the UK...
