Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
We’re launching our vegan billboards asking people ‘What’s your favourite animal to eat?’ and ‘When did you last kill an animal?’ at 60 billboard locations across the East Midlands.
Tim Hunt from Ethical Consumer Magazine sheds some light on the brands behind some of the most popular plant-based milk and cheese to help you make an informed decision.
Certain plants, such as avocados and cherries, have been deemed 'non-vegan' because of the use of bees. Viva! puts the story straight.
The environment secretary has announced the badger cull will be replaced by vaccination programmes to prevent the spread of Bovine Tuberculosis in cattle and badgers.
We all know that we need calcium for healthy bones and teeth, but many still believe that we need cow’s milk and dairy products to get it. Do vegans fall...
No other plant food divides opinion like soya – some champion its health and nutritional benefits, others say it should be avoided at all costs. Why are there so many...
Greta Thunberg will visit Bristol’s College Green to speak at the city’s Youth Climate Strike
Greta is coming to Bristol for a Climate Strike on Friday 28 February. Here’s everything you need to know!
Veganic growing not only protects and helps regenerate the environment but offers a long-term solution to the problems associated with animal agriculture.
