Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Whether we use animals for food or medicine, it is this exploitation which has led us to where we are right now. People attempting to treat this outbreak with bear-bile...
On Thursday 2 April, animal rights activists all over the world will come together to advocate for animals during the International Online Rally for Animal Rights
Our spring issue is out now, featuring an interview with author Carol J Adams on the sexual politics of meat, an exposé of a Red Tractor approved turkey farm, a...
Where will our billboards go next? It's up to you! 5.2 million people have asked themselves 'When did I last kill an animal?' after seeing our powerful vegan billboard messages across the East...
We've compiled our best store cupboard recipes, full-proof shopping list and top cooking tips to help you through the coronavirus!
We have a global health emergency and its origins lie deep within our obsessive meat culture. But there is much worse to come, says Tony Wardle
At these trying times we want to do everything we can to shield ourselves from an illness. One of the most powerful things you can do is nourish your body...
With Coronavirus putting the world on lockdown and the death toll rising, it can be hard to see any positives in the pandemic...
Coronavirus is in the news constantly now. Events are being cancelled but don’t worry, we’ve put some actions together to make sure you can keep fighting for animals in the...
