Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
Viva!’s 30th Anniversary Trilogy of Talks, with Joey Heather Mills, Juliet Gellatley and Randal Plunkett
Viva!’s 30th Anniversary Trilogy of Talks, with Joey Heather Mills, Juliet Gellatley and Randal Plunkett
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Get involved with our new campaign today!
Get involved with our new campaign today!
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
The video is part of our environmental campaign, Vegan Now, which aims to show people how destructive farming animals is to the environment...
I’m beyond thrilled I’ve just signed off on the final page proofs of my new book, 'How Not to Diet'. 'How Not to Diet' synthesizes—for the first time—all of the...
Finding cosmetics that are great for you and the planet isn’t always easy, but now Be at One has launched we can finally stop searching. Created by vegan gurus Heather Mills, Milena Thacker,...
Last year 15 million turkeys were killed in the UK, with most of them ending up on people’s plates on Christmas Day. But with so many delicious vegan alternatives to turkey...
Your generosity allows us to continue running our vital campaigns which literally save lives! Our work would not be possible without supporters like you.
Facebook are matching donations of up to $7 million dollars on Giving Tuesday, so it is a perfect time to take part and raise some money for a great cause...
It wouldn’t be Christmas without a mince pie or two – and now that most supermarkets sell vegan versions, there is no hope of not overindulging in these festive treats...
We all know Christmas can be a challenging time of year as vegans. We’re bombarded with adverts about meaty Christmas dinners, forced to spend time...
On 1 November, World Vegan Day, we called on the British public to go vegan for 24 hours to help save the planet. And we are absolutely thrilled with the positive...
