Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
Viva!’s 30th Anniversary Trilogy of Talks, with Joey Heather Mills, Juliet Gellatley and Randal Plunkett
Viva!’s 30th Anniversary Trilogy of Talks, with Joey Heather Mills, Juliet Gellatley and Randal Plunkett
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Get involved with our new campaign today!
Get involved with our new campaign today!
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
April’s podcast opens with a special introduction from Viva!’s Founder and Director, Juliet Gellatley, as we find ourselves in this most unprecedented time of lockdown, due to the Coronavirus Pandemic
We are in the midst of a global health emergency. Here, we answer the most frequently asked questions about Covid-19 and explain why we must stop eating animals to prevent...
Here are our top five online vegan businesses to support during the coronavirus lockdown
Whether we use animals for food or medicine, it is this exploitation which has led us to where we are right now. People attempting to treat this outbreak with bear-bile...
On Thursday 2 April, animal rights activists all over the world will come together to advocate for animals during the International Online Rally for Animal Rights
Our spring issue is out now, featuring an interview with author Carol J Adams on the sexual politics of meat, an exposé of a Red Tractor approved turkey farm, a...
Where will our billboards go next? It's up to you! 5.2 million people have asked themselves 'When did I last kill an animal?' after seeing our powerful vegan billboard messages across the East...
We've compiled our best store cupboard recipes, full-proof shopping list and top cooking tips to help you through the coronavirus!
We have a global health emergency and its origins lie deep within our obsessive meat culture. But there is much worse to come, says Tony Wardle
