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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

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What do you Know About Dairy?
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What Do You Really Know About Dairy?

Help Viva! make the UK’s first documentary exposing the cruelty, health myths and industry spin behind dairy — and reveal the truth millions have never been told.

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Viva! Podcast

The Viva! Vegan podcast is a journey into the remarkable lives and vegan journeys of celebrities that are the best in their fields. From musicians and politicians to actors and activists, Viva!’s Faye Lewis explores their individual stories.

Photo of a hen with her head poking between the bars of her cage and staring straight at the camera.
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Investigation: Heal Farms

An undercover investigation by Viva! Campaigns exposes the grim reality of modern egg farming at Heal Farms in Shropshire, where over 120,000 hens remain confined in stacked ‘enriched’ cages despite the 2012 battery cage ban.

Shepherds Bush
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Broken Bonds

Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.

Action outside Defra
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Action Hub

Every social justice movement begins with standing up for those who are silenced or overlooked. Throughout history, meaningful change has always come when people unite to challenge injustice. With courage, compassion and collective action, there’s no limit to what we can achieve together.

News and blogs

Celebrities blog
Viva! Vegan Podcast

March 2022: Sam Carter

01/03/2022   |     |   Podcast

The Architects frontman discusses his Number One UK album, his vegan journey, being a Sea Shepherd ambassador and his love of animals. 

Minisodes

February 2022: Vegan News Minisode

24/02/2022   |     |   Blog

Presenters Faye and Lex bring you the latest plant-based lifestyle, food and animal campaigns news from around the globe.

Viva!Life issues
VL 79

Viva!Life Issue 79 | Spring 2022

23/02/2022   |     |   Blog

This issue Juliet talks death threats, the phenomenal rise of veganism, and banning government lobbying with Chris Packham (pages 8-9 and 41-42). And Head of Comms Faye Lewis talks to ‘Dirty…

Health
Eating beans

Fancy an extra decade of life?

10/02/2022   |     |   Blog

Dropping meat, dairy and sugary foods and eating more pulses, wholegrains, fruit, vegetables and nuts could increase your life expectancy by more than a decade, new research suggests.

Viva! in the media

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