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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

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What do you Know About Dairy?
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What Do You Really Know About Dairy?

Help Viva! make the UK’s first documentary exposing the cruelty, health myths and industry spin behind dairy — and reveal the truth millions have never been told.

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Viva! Podcast

The Viva! Vegan podcast is a journey into the remarkable lives and vegan journeys of celebrities that are the best in their fields. From musicians and politicians to actors and activists, Viva!’s Faye Lewis explores their individual stories.

Photo of a hen with her head poking between the bars of her cage and staring straight at the camera.
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Investigation: Heal Farms

An undercover investigation by Viva! Campaigns exposes the grim reality of modern egg farming at Heal Farms in Shropshire, where over 120,000 hens remain confined in stacked ‘enriched’ cages despite the 2012 battery cage ban.

Shepherds Bush
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Broken Bonds

Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.

Action outside Defra
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Action Hub

Every social justice movement begins with standing up for those who are silenced or overlooked. Throughout history, meaningful change has always come when people unite to challenge injustice. With courage, compassion and collective action, there’s no limit to what we can achieve together.

News and blogs

Viva!Life issues
Viva!Life cover 80

Viva!Life Issue 80 | Summer 2022

25/05/2022   |     |   Blog

This edition we focus on the Ukraine crisis and the incredible work of Viva! Poland – and our generous UK supporters and volunteers – who are helping refugees and their…

Minisodes
The Viva! Vegan Minisode with Faye and Lex

May 2022: Vegan News Minisode

20/05/2022   |     |   Blog

Presenters Faye and Lex bring you the latest plant-based lifestyle, food and animal campaigns news from around the globe.

Animals
Viva! and Cardiff Animal Action

Sea Lice Campaign Success!

13/05/2022   |     |   Animals

Viva! toured the UK with our sea lice campaign, to warn the public they may be getting more than they bargained for when buying fish... a side of lice.

Health

Top 10 food myths debunked

03/05/2022   |     |   Blog

Are vegans wasting away from protein deficiency? Is our taste for tofu destroying the Amazon rainforest? Here we debunk the 10 most common vegan food myths.

Viva! in the media

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