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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

Scary Dairy
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Scary Dairy

Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.

Gasping for life
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Gasping for life

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

News and blogs

Celebrities
Nigella Lawson

Come on Nigella, give veganism another go!

26/10/2021  |     |   Blog

Nigella Lawson, the queen of culinary innuendos, has revealed in a Sunday Times interview that she tried to eat vegan but only managed a measly two weeks, claiming it made her 'very run down' and worsened an iron...

Animals

Everyone Loves The Big 3!

14/10/2021  |     |   Animals

Viva! took The Big 3 across the UK to show just how easy swapping chicken, cheese and chocolate for a cruelty-free alternative really is!

Planet

Could do better!

11/10/2021  |     |   Blog

People in the UK are eating less meat than they did 10 years ago but we still need to eat less to avoid a climate crisis

Viva! in the media

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