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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

Scary Dairy
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Scary Dairy

Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.

Gasping for life
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Gasping for life

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

News and blogs

Viva!Life issues
VL 79

Viva!Life Issue 79 | Spring 2022

23/02/2022  |     |   Blog

This issue Juliet talks death threats, the phenomenal rise of veganism, and banning government lobbying with Chris Packham (pages 8-9 and 41-42). And Head of Comms Faye Lewis talks to ‘Dirty…

Health
Eating beans

Fancy an extra decade of life?

10/02/2022  |     |   Blog

Dropping meat, dairy and sugary foods and eating more pulses, wholegrains, fruit, vegetables and nuts could increase your life expectancy by more than a decade, new research suggests.

Blog

Viva! Farming Launch

04/02/2022  |     |   Blog

Join Britain’s most insightful speakers on this issue at a four versus four debate to coincide with the National Farmers Union Conference 2022.

Viva! in the media

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