Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Bird flu is now endemic in the UK and parts of Europe - this may herald the end of free range chickens and eggs
Viva! has launched a new campaign which will make even the most hardened of consumers squirm
Join Viva! as we tour the UK, warning fish-eaters that they may be getting more than they bargained for when buying fish... a side of lice!
More than half the fish on our supermarket shelves are reared on intensive fish farms! But what lurks beneath the surface?
Here are seven healthier alternatives to replace refined sugar without removing all the joy from your life.
10 plant-based foods eaten by the people in the Blue Zones that help them live to 100.
The growth of vegan foods and cultured meat will inevitably work alongside one another towards the goal of ending factory farming and slaughter, so should vegans support it?
Episode 66 of the Viva! Vegan Podcast features Heather Mills, businesswoman, model, record-breaking skier and activist.
Truly unique among all foods – mushrooms have a lot to offer
