Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Some thrive on it and wouldn’t look back while others find it challenging. So what are the advantages and disadvantages of eating raw?
It’s widely accepted that the foods we eat affect our physical health but we’re often not aware that they can also affect our mental health.
Our gut microbiota don’t just play an important role in digestion, but may affect our immune system, our mood and even our genetic expression.
Presenters Faye and Lex bring you the latest plant-based lifestyle, food and animal campaigns news from around the globe.
Learn about our shocking investigation into the appalling conditions at Field Farm, Lincolnshire, in our media release.
One of Britain's most well-known events, the Royal Ascot, is renowned worldwide. Yet, hidden from the public eye is the reality of horror and cruelty.
There are probably more myths, misinformation and downright lies about soya than any other food. The scare stories about the ‘dangers’ of this humble bean are not supported by any...
All the world’s major health organisations agree that a well-planned plant-based diet can provide all you need through all stages of life. But what exactly is a well-planned plant-based diet?...
Phytonutrients are the natural chemicals that occur in plants. We are only just discovering that despite their small quantities, they often have very powerful effects.
