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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

Hens in cage at Heal Farms
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Investigation: Heal Farms

An undercover investigation by Viva! Campaigns exposes the grim reality of modern egg farming at Heal Farms in Shropshire, where over 120,000 hens remain confined in stacked ‘enriched’ cages despite the 2012 battery cage ban.

Hens in Cages
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Secure a Ban on Keeping Hens in Cages

Over seven million hens in the UK are still trapped in cages. The Government has promised consultation – but promises aren’t enough. Urge ministers to legislate now and secure a complete, legally binding ban on cages before 2029.

Shepherds Bush
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Broken Bonds

Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.

Manor Farm - Piglet
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Investigations appeal

Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.

Action outside Defra
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Action Hub

Every social justice movement begins with standing up for those who are silenced or overlooked. Throughout history, meaningful change has always come when people unite to challenge injustice. With courage, compassion and collective action, there’s no limit to what we can achieve together.

Scary Dairy
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Scary Dairy

Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.

News and blogs

Animals
Join us for the campaign launch with Matt Pritchard!

Look out London! – Join us Friday 19 May

09/05/2023   |     |   Animals

On Friday 19 May, the Viva! team will be in London, with one clear objective: to launch our exciting new campaign. And we want you all to be a part...

Blog

Become a Local Viva! Outreach Host

05/05/2023   |   Blog

Would you like to organise or support a monthly outreach event on your local high street and become part of our outreach network? Find out how.

Planet

Vegan for the Planet Guide

03/05/2023   |   Blog

Our Vegan for the Planet guide explains why vegan diets are best for wildlife, the environment and the future.

Viva! in the media

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